Sales and Distribution Case Study

Shoprite: South African Retailer's Growth Strategies

OR

Abstract:
Started in the late 1970s with a chain of eight supermarkets in South Africa, Shoprite Holdings Ltd. (Shoprite), by 2004, has become Africa's largest food retailer with more than 900 outlets and a customer base of 10 million people. Having operations across 16 countries in Africa, Shoprite plans to further expand and increase its share of non-South African revenues from 10% to 50%.

Pedagogical Objectives:

• To highlight the strategies behind the rapid growth of Shoprite against the backdrop of trade restrictions, bureaucracy and inflation, that has been the perennial hurdles for the company.

Keywords : Shoprite Holdings Ltd; Shoprite’s Geographical expansion; Horizontal integration; Supermarket industry in South Africa; Shoprite’s retail formats; Growth Strategies Case Study; South Africa’s formal retail sector; South African Development Community; Retailing in South Africa; Department of Trade and Industry in South Africa; Flood inflation in South Africa; Pick ‘n Pay

Contents:

• The Journey to Become Africa's Largest Retailer
• International Expansion Strategies
• The Risks and The Prospects